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Seminole County Regional Chamber Of Commerce Forging New Path

seminole county chamber of commerce, seminole county regional chamber of commerce, jason brodeur, seminole county post, seminole county news

 

By Jason Brodeur

 

The recent transformation of the Seminole County Regional Chamber of Commerce has been marked by a great deal of positive change. We have established our annual plan, set our events calendar, and revamped our offering to the marketplace. All of these have required a bit of a mind shift among our staff and our customers – one in which we are already seeing positive, tangible results.

 

Part of a new direction for the SCRCC was establishing an annual plan. Prior to this fiscal year we had not had one that set the direction for the organization. I’m not afraid to tell you that “non profit” is just our tax designation –it does not absolve us of the responsibility of running our organization in a way that creates disproportionate value for our customers and provides us the resources we need to grow. We are now doing that.

 

Our annual plan includes a handful of specific strategies meant to help us be, and be recognized as, the most dynamic Chamber in the state of Florida. Those strategies include growing membership, adopting new technologies and developing and retaining personnel. We are no longer a place where you pull up your horse and buggy to do business, but rather should be an integrated networking hub that provides the forum for our community to exchange ideas, attract new customers, and grow.

 

We will host over 70 events this year with nine signature events that provide our customers with every opportunity to interact, network and share ideas about how to grow and change in their own business. Our signature events are selling out both sponsorships and seats faster than ever – a testament to our organization and our programming. At the end of last year, Orlando Magazine named our EA Sports Riverside Dash the second best organized road race in Central Florida. Recently our State of the County event scheduled for late February sold out – almost a month ahead of time! This is the only event of its kind that allows our community to get an update on why we all love to live here and the decisions we are making to continue that. The SCRCC is providing value in a way people are noticing.

 

The most recent noticeable change is our new investment options for joining the Chamber. For years, we had what is known as the “fair share” model of membership. Businesses paid for their membership based on how many people they had in their organization. However that very rarely lets a business meet its individual needs. Too often businesses joined because it was their civic duty or because they thought it was the right thing to do without being able to articulate the real benefits of being a member of the Chamber. But this year we have changed that.

 

This year we are offering investment levels. Coming out of the worst recession in modern history and with every business having to make decisions around its marketing dollar, the Chamber can no longer rely on goodwill and civic pride as a sustainable business plan. Like every one of our member businesses, we had to provide a disproportionate value to our customers. And we had to offer that value to any business that believed one of our levels would fit them no matter how many employees they had. So that's exactly what we have done. All of our new membership levels provide a documented disproportionate value versus their cost. We as a Chamber now compete against every other marketing dollar a business will spend to help the decision makers move their business in their chosen direction. And we are happy to do it.

 

Going forward we have plans for increased programming as well. After very successful SunRail and public education forums, we plan to continue to offer opportunities for member businesses to exchange ideas about what our community needs and wants to keep it a great place to live, work and play.

 

This year the focus will be to provide members with opportunities beyond just membership. We are already looking at offering an international trip, Chamber credit cards and further educational opportunities. Indeed the future at the Seminole County Regional Chamber of Commerce is very bright. Thank you for your support.

 

Jason Brodeur worked for Procter & Gamble for nearly 12 years before starting his own local health care consulting business headquartered in Sanford, Florida. Being a local business owner and a leader in various community organizations across Central Florida, Jason decided to run for State Representative in Florida District 28. Jason has always put the well-being and strength of his community first, and this led to his being elected to the Florida House of Representatives in 2010.

 

 

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